Cathy Twesigye lands a Senior Brand Manager role at Kenya Breweries

Another big win for Uganda as it continues to export management talent across the globe. Our very own seasoned marketer Catherine Twesigye has landed a senior brand manager role at Kenya Breweries Limited (KBL).

Twesigye will oversee Tusker Lager, KBL’s flagship brand at a time it celebrates 100 years of existence.

Prior to her current appointment, Cathy Twesigye worked as the Marketing Manager for Yalelo Uganda, the leading aqua culture firm in Uganda.

At Yalelo, Cathy Twesigye was tasked with establishing the brand and making it a household name in Uganda. Under her leadership, Yalelo established a highly effective marketing and customer service department directly engaging with over 100,000 customers and reaching over 1 million consumers with the brand messaging per month just under a year. Through her able stewardship, Yalelo made its mark at the heart of consumer conversations across different channels.
During her tenure, Yalelo Uganda, a new brand on the market was firmly established as the number one producer and supplier of fresh tilapia fish in the country.

Before joining Yalelo, Cathy Twesigye worked with Uganda Breweries Ltd, a sister company to KBL, both under EABL and mother company Diageo. Her stellar performance track record saw her being recalled to the Diageo fold.

Twesigye began her UBL journey in Key Accounts and after a year of excellent work in trend leading outlets, she was entrusted with the biggest contract distributor in Kampala, a task that saw the distributor’s revenue almost double.

She was then promoted into a Commercial Planning and Activations Manager, where she was instrumental in transforming UBL brands trade presence at scale.

She took over the premium beer category in December 2018 where she delivered breakthrough business performance, grew volume and value share at the same time transforming brands equity for all the three core premium beer brands (Guinness, Tusker Malt and Tusker Lite).
 
During her tenure, Cathy Twesigye consistently drove the highest standards of execution for the brands. On top of that, she built strong relationships with external and internal partners plus stakeholders specifically brand owners, media, advertising, digital, PR, promoters, specialist agencies, internal commercial, finance, supply chain and business support teams, creating a highly effective cross-functional team.

Twesigye joins other Ugandan talents that Diageo has exported to several markets across the world including Baker Magunda, the Managing Director Guinness Nigeria, Estella Muzito the Marketing Manager Malta Guinness & Orijin, based at the Diageo headquarters in the United Kingdom and Maureen Rutabingwa the Innovations Marketing Manager for Africa at Diageo among others.