By Mary Sarah Nassali The craze for acceptance and human validation can push people to do what they would normally not. There is just that urge to always fit into the stereotypes that have been set as standards in society. Conforming to societal standards may not entirely be wrong if those standards are good and acceptable. However, conforming to standards against your beliefs and values is not advisable. Bending yourself and trying to fit in will only cause you to lose a part of your authentic self every time. In no distant time, you’ll start to suffer an identity crisis…
Build Self Confidence by Being Authentic

Mary Sarah Nassali, Strategy & Performance Director at Coca-Cola Beverages Africa, Central Region



