BY OUR REPORTER
KAMPALA, UGANDA- Businesses have been advised to adopt new trends in packaging if they are to appeal to the 21st century consumer; whose consumption behaviour has been influenced by technology advancement.
“A package, just like a brand name, is the face of any product or service. How well it resonates with your customers, is key in influencing them to either buy your product or that of competition.
“Therefore changing demographics and purchasing behaviours make it crucial for today’s businesses to understand and capitalise on key consumer insights that identify emerging trends,