Betty Mwangi, the new CEO for Jumia Kenya

E-commerce platform, Jumia has appointed Betty Mwangi, as Kenya’s new Chief Executive Officer, taking over from Sam Chappatte.

Commenting on Mwangi’s appointment, Chappatte said: “…I am excited to see how far Betty Mwangi can take us! And delighted to leave the team in her capable hands. Karibu Betty. I will be cheering from the sidelines.”

Mwangi’s new role will mainly be about accelerating corporate growth as Jumia continues to reinforce its position as the number one shopping online platform

On her appointment, she said: “It is a great honour to be an integral part of Jumia’s journey as we continue to tap the power of the Internet to transform Africa. I look forward to working with the team to expand the Jumia universe and trust that my experience and passion for digital innovation will help to propel Jumia to greater heights. I am excited by the opportunity to have a positive impact on the everyday lives of Kenyans through e-commerce.”

Betty was among the Top 10 most influential women in the mobile telecommunication industry by MCI, also named twice among the Top 20 most powerful African women.

An engineer with 20 years of experience in the telecommunications, insurance, and pharmaceutical industries, Mwangi previously served as Group Commercial Director for Britam Group PLC from 2016 to 2021, a company she joined in 2013. She wasalso Director of Financial Services for Safaricom MPESA from inception in 2007 to 2016.

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