ivo Energy Uganda, the distributor of Shell-branded fuels and lubricants in Uganda, has announced the launch of its Shell V-Power campaign in Uganda today.
This campaign, according to a media statement by the company, “marks a significant milestone in providing motorists with an unparalleled driving experience while highlighting the three essential benefits of Shell V-Power fuel: unbeatable performance, unbeatable cleaning, and unbeatable protection for your vehicle’s engine”.
“Shell V-Power is not just a technical achievement; it’s a premium brand with a rich heritage dating back to 1998. Crafted in partnership with the renowned Scuderia Ferrari racing team, Shell V-Power has triumphed under the most demanding race track conditions. Formula One’s Ferrari team continues to rely on this exceptional fuel to conquer the competition. It is the definitive performance fuel tested, recommended, and used by top automotive brands like Ferrari, BMW and Ducati,” the company added in a statement.
The company further said, “Shell V-Power is engineered to redefine your driving experience with increased power however the excellence of this fuel extends beyond performance. It also boasts remarkable cleaning properties, eradicating up to 80% of deposits left behind by lower-quality fuels. This not only keeps your engine clean and efficient but also reduces emissions and enhances fuel economy. Shell V-Power also has additives that create a robust protective shield over critical engine components, shielding them from friction, heat, and corrosion”.
Commenting on the campaign, Johan Grobbelaar, Managing Director of Vivo Energy Uganda, said, “Globally, Shell V-Power has been tested and proven to enhance the performance of motor engines. This is proven by existing partnerships with Formula One’s Scuderia Ferrari, BMW Motorsport and Moto GP Ducati. These partnerships show that Shell V-Power outperforms on roads, off-road and under extreme conditions on the racetrack”.
“We are absolutely thrilled to kick off the Shell V-Power fuel campaign. Shell V-Power has long held its position as the unrivalled choice, delivering top-tier performance, exceptional cleaning, and unparalleled engine protection,” he added.
As part of the campaign, Vivo Energy Uganda will host exciting ‘Happy Hour’ activations on a weekly basis at selected sites. Customers who purchase Shell V-Power fuel worth UGX 100,000 for cars and UGX 20,000 for bikes will instantly receive a top-up of UGX 20,000 for cars and UGX 5,000 for bikes. Customers who fuel over UGX 150k will enter its ‘Spin-the-wheel’ activations for a chance to win a range of prizes, including full tank fuel vouchers for three months.