Amanda Ayebare, CFO-AutoExpress Uganda

AutoXpress Uganda CFO, Amanda Ayebare won the SME CFO Award at the 9th edition of the Chief Financial Officer Awards 2025– an initiative of ACCA Uganda and Deloitte Uganda. In an exclusive interview with CEO East Africa Magazine’ Paul Murungi, she opens up about leading finance in the demanding SME landscape, the necessity of thinking “outside the box,” adopting quickly, and steering the business through tough choices concerning survival and growth. Ayebare champions the need for tenacity and firm rooting to turn challenges into long-term success. Amanda, congratulations on this incredible milestone. Leading finance in an SME is both exhilarating…

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About the Author

Paul Murungi is a Ugandan Business Journalist with extensive financial journalism training from institutions in South Africa, London (UK), Ghana, Tanzania, and Uganda. His coverage focuses on groundbreaking stories across the East African region with a focus on ICT, Energy, Oil and Gas, Mining, Companies, Capital and Financial markets, and the General Economy.

His body of work has contributed to policy change in private and public companies.

Paul has so far won five continental awards at the Sanlam Group Awards for Excellence in Financial Journalism in Johannesburg, South Africa, and several Uganda national journalism awards for his articles on business and technology at the ACME Awards.

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