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AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

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Full size is 2500 × 1664 pixelsDecember 15, 2025

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Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

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