The last 24 months have been some of the most volatile and unpredictable for several African markets. From steep currency fluctuations, persistent inflationary pressures and oscillations in consumer expenditure. There have been multiple unprecedented waves of change that have set in course a series of adjustments in consumer, talent, and financial markets. The World Bank indicates that 5 of the top 10 African countries shrank in economic output last year compared to the previous period. Nigeria: 23% from $472bn to $362bn. South Africa: 2 years in a row, -4% in 2022 vs 2021. And in 2023, it shrank -7% more…
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