PayTV Company, MultiChoice Uganda, has chosen advertising guru, Colin Asiimwe as their new Head of Marketing.

Mr. Asiimwe started work at the Kololo-based company 1st November 2019.

He will be in charge of both the Dstv and Gotv brands. He joins MultiChoice Uganda from Creative VMLY&R, an integrated marketing agency in Kenya where he was the Head of Strategy and Planning.

Born and bred in Uganda, between November 2011 and November 2012, he was the Account Director at WPP ScanGroup’s Uganda unit before heading to QG Group Uganda (Saatchi & Saatchi) as Client Services Director between November 2012- October 2014. He then became the Uganda Country Manager for Tonic International (a creative advertising & branding agency out of Dubai) for a year.

Between January 2016 and July 2018 he worked at Metropolitan Republic first as Head of Strategy and then later as Head of Strategy and Digital. While at Metropolitan Republic, he was instrumental in the relaunch of Uganda Waragi and Bell Lager rebranding amongst other brands.

In July 2018 he left for Nairobi to take on the role of Head of Strategy & Planning at Creative VMLY&R.

From branding and communications to bringing innovative new to world ideas to life, Mr. Asiimwe has worked across the East African region with various multinationals and local entities at both operational and management levels to successfully deliver communication and business strategies across multiple categories- FMCG, social and behaviour change communication, financial services and public sector.

A battle-hardened general, he brings rigour, leadership and strong project management skills to MultiChoice Uganda.  

Asiimwe is the second senior executive to be hired by MultiChoice this H2 2019. Just this August, MultiChoice got a new Managing Director- Mr. Hassan Saleh, previously the GM Sales & Distribution for MTN Sudan and before that, the Chief Officer, Sales & Distribution at Vodacom Tanzania. Mr. Saleh replaced Mr. Charles Hamya, the company’s long time General Manager, who retired early this year.

The number of PayTv subscribers, according to Uganda Communications Commission, grew by 83% from 1.2 million active subscribers in January 2018 to 2.2 million in December 2018. There are eight (8) licensed PayTv providers in Uganda.

Asiimwe holds a Bachelor of Mass Communication degree from Makerere University and has a hands-on background in journalism and public relations.

A keen enthusiast of the digital economy and hobbyist photographer, Asiimwe says he is motivated by the idea of constant motion- “the idea that when we don’t give up, we control our outcomes in an otherwise capricious world.”

He says he lives this philosophy through the daily expression of “the Beast Mode” exemplified by his personal motto “Orbis non Sufficit” – the world is not enough.

Muhereza Kyamutetera is the Executive Editor of CEO East Africa Magazine; strategic communications consultant, social-economic analyst and travel enthusiast based in Kampala.

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