By Paul Mwirigi Muriungi, MCIM MCIPR Elections provide an important opportunity to advance democratization and encourage political liberalization. It is therefore an important time for citizens to decide on the future of their country and communities by voting their preferred political candidates. However, elections also provide a strange moment for businesses and puts brands in a really difficult position. Act or behave in a certain way and your brand can be accused of being out of touch and/or exploiting the election to push your products/services. Therefore, caution needs to be taken because Communicating during elections is akin to walking on…
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