Over the past few months, one question that I have answered over and over again, is what is a startup? What exactly differentiates a startup from a Micro, Small and Medium Enterprises (MSME)? What makes a startup different from a small business per se? At CEO East Africa, we set out to explain this to anyone who may not be familiar with the concept. But defining what a startup is, is not a straightforward task. There is no universally accepted definition of what a startup is. But there are some common characteristics in multiple definitions. Today, in the simplest of…
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