MTN Uganda has just launched a thematic campaign codenamed “Together we unstoppable”. In the main TV ad headlining the campaign, a young man makes a striking entrance into the bustling trading centre, radiating confidence with his well-defined, muscular arms and sleek, dark-coloured sweater vest. His infectious energy is palpable as he launches straight into his sales pitch for his plastic jerrycans, captivating his audience with his catchy tune ” Jeeerry jerry jerrycan!”. A quick glance at the onlookers reveals that he could connect better with them by switching to the local vernacular. Indeed he appeals to them in a mix…
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