We all remember that high school economics question regarding reasons why a firm may continue operating on losses especially in the short run. The answer that we all crammed without necessarily understanding the intricacies of it was that a firm may incur losses in the short run, on the conviction that they are on their way to attaining economies of scale where they can operate efficiently, outsize competition and therefore turn profitable in the medium to long term. Steven Nsubuga (L) the MTN Uganda Segment Manager Mobile Financial Services at MTN Uganda and Isaac Tegule, the MTN Brand & Communications…
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