The Minister of State for Tourism, Wildlife and Antiquities, Hon. Bahinduka Mugarra Martin has urged Ugandans to rally behind domestic tourism, as a key driver of the post-Covid-19 tourism sector in a bid to revive the sector. The minister made the call during the launch of “My Breathtaking Uganda”, a domestic tourism campaign, a move he says is critical for building resilience to international shocks with newly reinstated travel restrictions but also a major driver of word-of-mouth marketing since most tourists believe travel recommendation from friends and family. He made the call during the just concluded independence weekend where the…
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