LEFT-RIGHT: UTB Chief Executive Officer, Lilly Ajarova; Joshua Cheptegei, the new Destination Uganda Brand Ambassador; Minister of Tourism, Wildlife and Antiquities, Rtd. Col. Tom Butime and UTB Board Member, Eddy Kirya during the unveiling of Cheptegei as the new Destination Uganda Brand Ambassador. Government is undertaking several initiatives to revive the sector. Courtesy photo

Before the emergence of COVID-19, tourism was the leading foreign exchange earner for Uganda, generating US$1.6 Billion in annual foreign exchange earnings, creating 536,600 direct jobs, and bringing in 1,542,620 foreign visitors as of 2019. According to a study conducted by the Tourism Ministry, the sector was significantly impacted by the COVID-19 pandemic. “Annual foreign exchange earnings dropped by 73% to US$0.5 Billion while foreign visitors dropped by 69.3% to 473,085. Employment opportunities also dropped by 70% to 160,980.  As of June 2020, hotel occupancy rates dropped from an average of 58% to as low as 5% with over 75%…

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