Joan Semanda Kizza, the PR and Communications Manager, MultiChoice Uganda

By Joan Semanda Kizza Corporate Social Responsibility and Investment (CSR/I) has grown to become an intrinsic part of many companies across the globe. In the past, all that mattered for businesses was sales and profit maximization. Consequently, this disposition has changed with the realization that businesses are part of an ecosystem and operate within a network of stakeholders including; employees, suppliers, customers (geographical and local communities), partners, distributors and government among others. As a result of this ecosystem, businesses have evolved to be socially responsible in their interactions with different stakeholders in the communities they operate in. By implementing managerial…

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