MTN Uganda has for the last 16 years organized the MTN Kampala Marathon (MKM) which has evolved into the biggest athletics event in the region. Through the MKM and its sponsors, over UGX3.5 billion has been raised to complement government efforts in pertinent sectors such as health, education and ICT. SOMDEV SEN, the MTN Uganda Chief Marketing Officer tells CEO East Africa Magazine about how the Marathon proceeds are raised, distributed and why this much anticipated event will not happen this year. What is the motive of the MTN Kampala Marathon? As a corporate citizen, we believe that part of…
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