According to an 8-year trend analysis as captured in the Ipsos National Audience Measurement Survey (NAMS) 2019, the traditional radio/tv/Newspaper advertising model is being challenged by digital. Growth in traditional advertising spend peaked in 2017. Magona believes digital is responsible for the decline in traditional advertising. He says digital- is now the new way of doing things, but even then, quality content will be the ultimate separator of boys and men.
