By Juliet Hildah Namulundu.
Airtel Uganda has today morning, Monday, November 6, 2017, renewed its ongoing partnership with the Federation of Uganda Football Association (FUFA) as the official sponsor of Uganda’s national football team, the Uganda Cranes. This sponsorship will see Airtel contribute a total of 10 billion shillings towards the Uganda Cranes for the next 4 years and that is approximately 2.5 billion shillings every year.
The Airtel-FUFA partnership, that has come to be known as Uganda’s most successful football partnership ever, begun in 2013 under an agreement that the two parties will be working hand in hand to promote Ugandan football for the period of four years by sponsoring not only the main national team but also the Uganda Cup and the FUFA Big League tournaments that feed talent into the national team.
Speaking during the press conference, Airtel Uganda Managing Director Mr. V.G. Somasekhar expressed his gratitude for the opportunity to continue sponsoring the national team. He is privileged and proud to work with Uganda and unite over 56 tribes in the country through sponsoring football which he looks at as a unifying factor.
“Since we signed the partnership agreement with the Uganda Cranes national team, we have enjoyed a long list of successes both for the team and the individual players. To us, this is an indication that a strong partner that believes in you is a key component of success,