By Silvia Nyambura
Africa’s newest broadcast network Kwese TV has today launched its satellite TV service in Uganda, bringing a whole new world of premium sports and general entertainment content to market. With an ambition to redefine TV in Africa, Kwesé has launched with an industry first payment model which will give Ugandan consumers the choice to purchase pay-as-you-watch subscription packages. This means they will have the option to purchase 3, 7 or 30 day subscriptions to access Kwesé’s full programming line-up.
Ugandans are already familiar with Kwesé’s free-to-air sports channel, Kwesé Free Sports which launched last year. Today’s launch introduces the broadcaster’s full offering to the market which will unlock general entertainment and sports programming for viewers of all ages. Consumers will have access to exclusive internationally acclaimed and popular channels such as DreamWorks, DTX, VICELAND and Diddy’s REVOLT as well as first-to-market content and popular televisions shows to cater to every viewing appetite. Kwesé TV’s programming line-up will also include local free-to-air channels such as NBS, NTV, Bukedde and UBC, with additional channels to be made available in due course.
The broadcaster will bank on the innovative flexible payment model and its premium programming to penetrate the competitive Ugandan market.
“Our appeal is not only world-class content but also our innovative payment model which has never been adopted in this market. Never before has such premium content been available for as little as Ushs 17,000 for a three day subscription. We believe that world class content needs to be accessible to audiences not only through multiple platforms but also at affordable prices,
