By Our Reporter
Running a successful e-commerce business is not just about posting items online, but encompasses a larger scope. It is about doing business with an entirely different mind-set, using a medium that challenges the very basic rules of traditional Ugandan ways of doing business. E-commerce is a completely new concept to most and so they are expected to find it quite hard to easily adopt and also to learn how it works. In a surprising trend, more millennials (25– 33year olds) in Kampala are buying merchandise online rather than at physical shops.
Kaymu.co.ug an online shopping platform in Uganda attributes success to implementing several ways of attracting and retaining customers like exclusive codes, special discounts and coupons from time to time.
Cynthia Tumwine, a 26 year old TV presenter says she got her first Kaymu item as a gift.
“A friend asked me to choose a birthday gift from the site. I could not believe how easy and convenient it was. I used to have to find time to walk through stores and negotiate with sellers, I do not remember when the last time I did that was. My mom does not understand it though, she says I am being lazy.
