By Our Reporter

The annual Social Media Summit is set to be held next month on 3rd December, under the theme ‘Social Means Business’.

According to Collins Mugume the Summit Director, the event will this year focus on the business of social media, how it can affect the organization or businesses bottom line while generating tangible and measurable value.

“Social media has continued to grow and take center stage in many organizations.This year the discussion will focus on how Social Media is affecting communication strategies, how brands are engaging with the consumers in real time as well as how it is impacting on expansion and growth of companies,

About the Author

Nyambura is a senior journalist based in Kampala

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