By our Reporter
MOBOfree.com one of Africa’s social marketplace, has announced it has seen the number of registered users in Uganda increase by more than 1555%, resulting in a 5548% increase in the number of classifieds published on MOBOfree.com in the country. With 4 million registered users, including 2 million monthly active users in Nigeria and a strong footprint in Uganda and Zimbabwe, MOBOfree is one of the largest classifieds platforms in Africa.
According to the company’s CEO Cristobal Alonso, Online trading is growing rapidly across Africa as the IT and mobile infrastructure across the continent continues to improve. However there is still the challenge of convincing consumers on the value of using the internet to buy, sell or swap items and services
“We understand African countries have their own culture, different rates of internet, mobile and smartphone penetration, so every African market should be approached with an individual strategy. Things that work in Europe or United States can be totally unacceptable for African users. MOBOfree entered the African markets with a unique concept as it connects social networks and classifieds together in a single platform. The substantial growth achieved by MOBOfree confirms that this concept is well accepted in African markets as number of users is quickly growing and more and more people seem to prefer MOBOfree to traditional classifieds companies,
