By Our Reporter
Successful companies in 2015 will be those that can adapt to the fast changing global environment, such as unstable currency markets, the fast growing global population and rising number of internet users, and make them work in their favor. This is according to Sumesh Rahavendra, Head of Marketing for DHL Express Sub Saharan Africa, who says that as the global economy continues to change, retailers, manufactures and other sectors are increasingly facing difficult, and sometimes unique, challenges that impact their supply chains.
“Business decision-makers should be asking themselves how they can respond quickly to fast-changing customer demand, how they can contain or reduce escalating costs and how they can enter emerging markets without substantially increasing their risk,