By Silvia Nyambura
Non-alcoholic beverage producer Coca-Cola has unveiled a campaign that allows consumers to personalize their sodas. The campaign dubbed ‘Share a Coke’ gives consumers the opportunity to swap the Coca-Cola logo with personal names of their friends, relatives and family.
Addressing journalists at the company premises in Kampala on 14th January 2015, Coca-Cola Brand Manager Brian Ssemanda said the campaign aimed at extending the festive spirit of sharing.
“Share a Coke gives our consumers that special, personal experience and a unique opportunity to connect and share their personalized Coke with the people who matter most to them, either in person or virtually. Through this campaign, we will continue spreading optimism our brand stands for in homes, schools, social events and villages as we bring people together,