Listening Before Launching: How Research and Gen Z Insights are Shaping Letshego Uganda’s Next Chapter

Giles Aijukwe, CEO of Letshego Uganda says that research only matters when it changes something. He notes that Insights must shape products, pricing, communication, and customer experience, not sit idle in reports.

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Giles Aijukwe, CEO of Letshego Uganda says that research only matters when it changes something. He notes that Insights must shape products, pricing, communication, and customer experience, not sit idle in reports.

Giles Aijukwe, CEO of Letshego Uganda says that research only matters when it changes something. He notes that Insights must shape products, pricing, communication, and customer experience, not sit idle in reports.