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MAN IN THE HOT SEAT: What challenges await Soumendra Sahu, Airtel Uganda’s new boss?

Soumendra Sahu, Airtel Uganda's new Managing Director

Airtel Uganda has a new boss, Soumendra Sahu. He joins Uganda’s second-largest telco at an interesting time— increasing competition from MTN, the market share leader, and other independent ISPs. There are also unmet shareholder growth expectations promised during the telco IPO. The new boss must invest more in the network to boost 5G adoption, expand smartphone penetration, address operational costs, and counter Starlink’s looming entry. Airtel must innovate to maintain its edge in data revenue and tackle a shrinking market share, especially in voice services. Additionally, stabilising leadership following key staff exits and managing regulatory and economic pressures will test…

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About the Author

Paul Murungi is a Ugandan Business Journalist with extensive financial journalism training from institutions in South Africa, London (UK), Ghana, Tanzania, and Uganda. His coverage focuses on groundbreaking stories across the East African region with a focus on ICT, Energy, Oil and Gas, Mining, Companies, Capital and Financial markets, and the General Economy.

His body of work has contributed to policy change in private and public companies.

Paul has so far won five continental awards at the Sanlam Group Awards for Excellence in Financial Journalism in Johannesburg, South Africa, and several Uganda national journalism awards for his articles on business and technology at the ACME Awards.

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