Juliana Kagwa is the Corporate Relations Director, Uganda Breweries Limited.
She has a wealth of experience having held various leadership roles in Fast Moving Consumer Goods (FMCG) companies, ranging from marketing, strategy, commercial and innovation.
Juliana has previously been the UBL Marketing & Innovations Director, responsible for ensuring the profitable and sustainable growth of the focus brands in the UBL portfolio.
During her tenure Juliana built a formidable, high performing team that has now become the highest net exporter of talent in Africa. She has built a reputation for herself in growing both the brand portfolio and her team members in tandem.
In the 4 years of her stewardship, UBL realized the overall premiumization of its portfolio registering double digit growth annually for Tusker lite, Guinness and the Reserve scotch brands. In the same period, the portfolio registered an all-time high share of voice in the marketplace alongside efficiencies created through her consolidation of media spend. Juliana started her career at Diageo as a Graduate management trainee and has worked in various marketing roles in Uganda and Kenya, including a brief stint as Country Manager for Heineken.
