1-on-1 with Tina Wamala, President, Public Relations Association of Uganda Tina Wamala, previously the Vice President of the Public Relations Association of Uganda, was recently elected, as the association’s President. The 47-year old PRAU is the umbrella body of all private and public PR professionals, communication specialists, brand managers, mass communication & other related disciplines striving to promote the profession’s excellence in Uganda. In this interview, she tells CEO East Africa Magazine, about her agenda for the profession.

What inspired you to become the new President of the Public Relations Association, and what do you hope to achieve during your tenure? I have been a committed member of the Public Relations Association of Uganda (PRAU) for over 10 years now and this is an industry I am extremely passionate about. Having served on the previous Governing Council (GC) as Vice President I was exposed to the potential growth and advancement the association could make and I wanted to contribute to the growth of the industry and support PR excellence in Uganda.  Under my leadership, I will lobby for…