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Marketing & Communications

Total Uganda in eco-friendly fuel campaign drive



Total Uganda has unveiled a new nationwide campaign dubbed “Epic Battle” aimed at driving increased consumption of its Total Excellium environmentally and engine friendly fuel in addition to rewarding its customers for the continued support.

Total Uganda retail and marketing team led by the Managing Director, Mr Obi iMEMBA (2nd R) show off the grand prize KIA car at the launch of a two months long nationwide Total Excellium “Epic Battle” campaign which will feature a promotion dubbed “Hands off My Ride” at the Total Nakawa Service station recently.

Speaking at the launch event at the Total Nakawa service station, Mr. Obi iMEMBA said, “I’m very pleased to announce our new campaign code named ‘’EPIC BATTLE’’ with a mission to eliminate dirt from your engine. At Total we believe a clean engine lasts longer. By eliminating deposits, TOTAL EXCELLIUM enables your engine to maintain its performance. Its anti-corrosion technology protects your engine for an extended lifetime. A clean engine uses less fuel. A fouled engine can increase your fuel consumption; this is why it is essential to keep it clean to maintain its efficiency. TOTAL EXCELLIUM contains detergents which make for a reduction in your fuel consumption. A clean engine also pollutes less. By improving running of your engine, TOTAL EXCELLIUM contributes to a reduction in polluting emissions (carbon monoxide, hydrocarbons). The reduction in consumption directly results in a reduction in Carbon dioxide (CO2) emissions.”

He further noted that “Customer expectations are changing, along with their relationship to energy. With products and services that are more digital, more responsible and closer to their requirements, we anticipate our customers’ needs to ensure that we remain their preferred partner. New trends require digitization of the customer experience, greater emphasis on product utility and increased energy efficiency. We are transforming our customers’ expectations and their relationship with energy. Under the Epic Battle Campaign is the TOTAL HANDS OFF MY RIDE nationwide Promotion. Total Uganda is taking this opportunity to give back to our esteemed customers by rewarding them for their loyalty to the brand this holiday season.”

 The promotion will last 2 months with 3 lucky customers walking away with brand new KIA cars as a grand prize. It will include a TV game show where 5 lucky participants will take part in the TV shows that will be aired on Bukedde TV and NTV every Sunday starting Mid-November to Mid-December with repeats on Mondays.

Customer will be rewarded with fuel, free shopping, t-shirts, caps among other give a ways to a tune of 300M whenever they fuel with Total Excellium as nationwide tour  in the  over 100 stations on the network and 13 taxi parks.

“You stand a double chance when you use your Total Card to transact because every time you fuel we capture your transaction for the promotion so I encourage every customer to get the Total Card and enjoy even more discounts that are currently running on it. All you need to do is fuel Shs50, 000 and above and spin to win instant prizes at a station near you where our promotion teams will be,” Imemba concluded.

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Marketing & Communications

Adman, Colin Asiimwe bounces back to Uganda as MultiChoice Uganda Head of Marketing



PayTV Company, MultiChoice Uganda, has chosen advertising guru, Colin Asiimwe as their new Head of Marketing.

Mr. Asiimwe started work at the Kololo-based company 1st November 2019.

He will be in charge of both the Dstv and Gotv brands. He joins MultiChoice Uganda from Creative VMLY&R, an integrated marketing agency in Kenya where he was the Head of Strategy and Planning.

Born and bred in Uganda, between November 2011 and November 2012, he was the Account Director at WPP ScanGroup’s Uganda unit before heading to QG Group Uganda (Saatchi & Saatchi) as Client Services Director between November 2012- October 2014. He then became the Uganda Country Manager for Tonic International (a creative advertising & branding agency out of Dubai) for a year.

Between January 2016 and July 2018 he worked at Metropolitan Republic first as Head of Strategy and then later as Head of Strategy and Digital. While at Metropolitan Republic, he was instrumental in the relaunch of Uganda Waragi and Bell Lager rebranding amongst other brands.

In July 2018 he left for Nairobi to take on the role of Head of Strategy & Planning at Creative VMLY&R.

From branding and communications to bringing innovative new to world ideas to life, Mr. Asiimwe has worked across the East African region with various multinationals and local entities at both operational and management levels to successfully deliver communication and business strategies across multiple categories- FMCG, social and behaviour change communication, financial services and public sector.

A battle-hardened general, he brings rigour, leadership and strong project management skills to MultiChoice Uganda.  

Asiimwe is the second senior executive to be hired by MultiChoice this H2 2019. Just this August, MultiChoice got a new Managing Director- Mr. Hassan Saleh, previously the GM Sales & Distribution for MTN Sudan and before that, the Chief Officer, Sales & Distribution at Vodacom Tanzania. Mr. Saleh replaced Mr. Charles Hamya, the company’s long time General Manager, who retired early this year.

The number of PayTv subscribers, according to Uganda Communications Commission, grew by 83% from 1.2 million active subscribers in January 2018 to 2.2 million in December 2018. There are eight (8) licensed PayTv providers in Uganda.

Asiimwe holds a Bachelor of Mass Communication degree from Makerere University and has a hands-on background in journalism and public relations.

A keen enthusiast of the digital economy and hobbyist photographer, Asiimwe says he is motivated by the idea of constant motion- “the idea that when we don’t give up, we control our outcomes in an otherwise capricious world.”

He says he lives this philosophy through the daily expression of “the Beast Mode” exemplified by his personal motto “Orbis non Sufficit” – the world is not enough.

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Marketing & Communications

Total rewards Lubricants AFCON campaign winners



TOTAL Uganda Managing Director Obi IMEMBA (in black suit) together with TOTAL Uganda’s communications team join the winners of the recently concluded Lubricants AFCON 2019 campaign at Wampewo Avenue recently.

TOTAL Uganda officially concluded its lubricants AFCON 2019 campaign by rewarding lucky winners out of the over 155,000 participants. The campaign circled around customers who bought any of TOTAL’s wide range of lubricants (TOTAL Quartz, TOTAL Rubia  and TOTAL HI-PERF), standing a chance to win from over 200 million worth of prizes which included airtime, fuel, free service and brand new boda-boda motorcycles.

Speaking at the closing ceremony at Wampewo Avenue, TOTAL Uganda’s Managing Director Obi IMEMBA congratulated and handed over 12 bikes to Mr. Monday Godfrey Okwalinga, Buyonga Mike, Naigaga Jamilah, Watmon Michael, Semucyo Gad, Abbasi Tooto, Odong Aloysius, Kamusime Allan, Kiwanuka Atwib, Sempala Gerald, Kamoga Kenry, Ategeka Christopher.

He noted that “At TOTAL we are committed to better energy and we are an Innovative partner. This is evident in the quality of lubricants we offer the market that help protect our customer vehicles from corrosion and wear and tear, we encourage all drivers to use quality lubricants for their engine so they can enjoy the benefits of a long engine life. These can be accessed directly from over 175 TOTAL outlets across the country and authorized dealerships”.

The campaign which kicked off on 1st June and ended on the 6th of September 2019 is a continuation of TOTAL’s long term sponsorship of the TOTAL African Cup of Nations.

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The CEO 100

TREATING SMALL BUSINESSES: Dr. Innocent Nahabwe’s practical guide on how to handle partnerships, money, people and competition for entrepreneurs



Dr. Innocent Nahabwe is best described as a jack of many trades, and perhaps, master of many of them. He is an all-round entrepreneur, marketing pundit, writer, veterinary doctor and father.

He recently outed a book, Treating Small Businesses- a smooth cocktail of how to handle partnerships, money, people, competition and marketing and how to remain sane in a crazy business environment.

CEO East Africa Magazine’s Muhereza Kyamutetera, sat him down both for insights from his book as well as from him experience running small businesses.  

Describe Innocent Nahabwe for us.

I am many things. I am a human, 38 would make me middle age, male. I am a veterinary Doctor by training who has ventured into Marketing (I hold an MSc Marketing from Makerere University). I am businessman, media practitioner who has made attempts at writing.

I am a father and son. In short, I am a hustler struggling to stay afloat.

What inspired you to write your book, Treating Small Businesses?

I realised that whereas everyone aspires to have big business, most of us will realistically only do small business. Access to capital; the issues with the stock exchange that keep out small business from the Stock exchange hence denying them capital, lack of accessible investment banks or firms continues to limit how far most entrepreneurs will go.

Uganda has been listed among the most entrepreneurial countries but most entrepreneurs will remain small businesses and the bulk of these entrepreneurs are into the service sector – boutiques, saloons, bars, restaurants, cottage firms etc. Most of these start and fail before their first anniversary causing lots of frustration to budding entrepreneurs and those after them.

I have been lucky to run and sustain several small businesses and it was my hope and desire to share the little information I have with fellow small business owners.

This inspired the book.

Why should anyone want to read or buy the book?

The book serves two purposes. One, it shares my experiences told in a humorous manner that most people will relate to. I am within the age bracket of most of the targeted readers. I go through their challenges. I lose some, win some and share honestly my experiences. It’s best to buy the book and learn from my mistakes than learn from your own. Books I have read have helped shape my approach towards business and I share honestly and in detail.

TREATING SMALL BUSINESSES is Dr. Innocent Nahabwe’s practical story on how to handle partnerships, money, people and competition in a crazy business environment

Also, I share my lessons and insights on what makes or breaks business. For anyone trying to do business, this is important for them.

What would you say are the top 5 pieces of advice from the book?

I don’t want to pre-empt the book but I share about how to handle staff, how to handle money, how to handle competition, how to market and how to remain sane in this crazy business environment.

Based on your experience- what would you say are the top 5 mistakes small businesses make?

  1. Most people want instant success: Business grows slowly. Even Apple started in a garage many years ago. Dr. Sudhir Ruparelia and others have taken 30 or so years in the game. We can’t want to live like them in 2 years. We will kill the business.
  2. Most people mix business money and their own money: The business is an extension of their pockets. This makes accounting hard and most of us kill our businesses ourselves by being bad parasites. We become cannibals.
  3. Lack of book keeping: Most people have shops and don’t know the value of the stock they have. Money comes in and goes based on intuition. Stocking is done based on requests. In the book, I suggest simple mathematics (Primary 4 mathematics is enough) with a simple equation to use to track performance, and have proper records. It is a must for every business to have proper records and track performance.
  4. Not giving business enough time: Most people have business as their side hustle. We keep our jobs and hope business will grow on its own. Just like a baby, I explain in the book how to look at your business and create more time within the regular day and get the best out of the business. You can’t invest in a business and let it be a by the way.
  5. Mixing emotions and business: Many of us get emotional. We look at business as our baby. We do what we love. We do business for us and not the customer. Even when it fails, we stick with it and it sucks us dry. We need to understand that business is business. It is about money- treat it as business; principally for money.
TREATING SMALL BUSINESSES will be launched on 12th July 2019, at Kingdom Kampala Mall, at 6pm.

Don’t mix family, relatives, friends in the business. Debts must be paid. It must make money. If it fails to work, regardless of how much you love it, let it go. If you get a good offer that makes business sense, sell. Don’t be attached.

More, I share in the book.

Given your experience, would you say government has been helpful to small businesses?

I think so.

There are still many challenges but there have been improvements in power, infrastructure, and government systems such as Uganda Revenue Authority (URA). You can now handle your own taxes easily. However, a lot more can be done. We need more skills. We need centralised marketing. I think cooperatives that allow small holder firms to trade together like Coffee Marketing Board , Lint Marketing Board etc. can help farmers manage quality, work on prices, take advantage of economies of scale, bargain for supplies, access extension services and expertise, buy similar equipment for ease of repair, have strategic partnerships which would make it easier.

The book is selling on Jumia  at a special price of UGX35,000

If you were appointed the minister of finance today or if you became president what are some of the things you would do to help small businesses?

I fear politics.

I would probably give one look at providing advisory roles. I would organise all industries into cooperatives. We would zone businesses so that particular areas produce particular products. That helps in corroboration and government support. If Coffee was from Masaka and Mbale, focus would be easier. Then milk from Mbarara, millet from Soroti and may be rice from the Eastern region. This would help support farmers and small industries with market, storage, extension services etc. As of now, everything is everywhere.

Considering that most people are into agriculture, most support would go to value addition and agricultural processing followed by aggressive marketing. We have a competitive advantage as well as comparative advantage here. All year good weather, multiple seasons, fertile soils, central location within the region, a vast hinterland. All these would help make us a food basket mostly for organic food.

What next, after this book? Are we going to see another book soon?

Yes, I am working on another book. We are also going to do a small business clinic, a multimedia platform for helping small businesses. We will have small business master classes and work towards spreading this gospel of growing small business in as many places as possible.

About the Author

Dr. Innocent Nahabwe is a serial entrepreneur and a man of many firsts as well. He is CEO and founder to Kagwirawo, Uganda’s first online sports betting company; Bluecube, a leading mobile solutions company before SMS business became commonplace and, the No.1 music streaming and showbiz platform, as well as Club Amnesia a popular city nightspot.  
He is also CEO of 100.2 Galaxy FM – a Pioneer urban Youth Luganda station that he founded in 2013, but had by its 5th anniversary risen to an award winning station and amongst the top 5 radio stations in its category.  
He also holds an MBA (Marketing) from Makerere University.  

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